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OUR REMARKABLE STORY

From 1928 till nowadays

Upim Story

1928

UPIM story begins in 1928, when a Milanese lady opens her first shop in piazza Loreto in Milan. As it becomes a huge a success, the second store is open the same year in Verona.

1934

UPIM becomes a synonym of “shopping” with its 35 stores in Italy and 2 abroad.

60-70's

In 1970 UPIM increases its number of stores up to 150. Its slogan becomes extremely popular:

BUT FIRST, COME TO UPIM

UPIM develops its brand imagery, inspired by family values, life of young and successful people of the time concepts, which become strongly associated with the brand. New departments are open within the stores.

Spot in the Seventies

Spot in the Seventies

SPOT 1971

Rome in in the Eighties

1999

UPIM launches Blukids brand with its first department in Corso Buenos Aires in Milan.

UPIM store concept evolves into a place where any solution to any problem can be found. It becomes a democratic brand, able to satisfy daily needs of a traditional Italian family.

2008

UPIM relaunches its home brand CROFF starting its distribution abroad.

1928

1934

1960/70

1980/90

2000

TODAY

UPIM retail chain includes 400 stores in Italy and abroad.

With the mission to satisfy
daily needs of a modern family, UPIM follows its policy of a quality – price ratio,
remaining one of the most well-known department stores in Italy nowadays.

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UPIM Team

Our product design and development department is composed of more than 100 professional designers, product managers and stylists. Constant trend research enables us to keep our men, women, kids and home lines regularly updated.

UPIM is close to people

Affordable prices

FAIR PRICES ALL YEAR ROUND, NOT ONLY DURING SALES

Great quality/price ratio

best quality for affordable prices

Customer loyalty program

Special discounts and offers for Upimcard holders

Italian Style

Exclusive collections designed by a team of Italian designers solely for UPIM shops

Exclusivity

Privileged offers from our Italian team only for UPIM Shops

Reliability

Momentous Italian brand with 88 years of history

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